Scholarship Redefined
Integrating media + arts + technology into Communication research
About
Established in 2020, Annenberg Creative is a set of resources, supports and opportunities that, together, aim to increase students’ media literacy, reimagine the limits of scholarship, and expand the reach of the cutting-edge research produced by Annenberg faculty and students.


Opportunities
Through internal support and external collaboration, Annenberg Creative believes in the power of connection to explore new ideas.
Our Latest Projects

HBO
A video archive and oral history of former HBO executives, which highlights their experiences building the iconic and transformative media brand.

NARCAN
A virtual reality immersive video training designed to teach users how to administer Narcan, a prescription drug used to reverse opioid overdoses.

Alchemical Infrastructures
VR short film that is a multi-sited ethnographic study of the blockchain industry in Iceland, and the ecology of nuanced relationships that work to maintain it.
News
Virtual Reality Trains Public to Reverse Opioid Overdoses
The United States has seen a 200% increase in the rate of deaths by opioid overdose in the last 20 years. But many of these deaths were preventable. Naloxone, also called Narcan, is a prescription drug that reverses opioid overdoses, and in more than 40 states —...
Philadelphia Inquirer Covers Virtual Reality Training for Narcan Use
As the pandemic rages, it makes increasing sense to use virtual reality training to help everyday people administer naloxone (Narcan) to people experiencing an overdose. As the Inquirer reports, this type of training has been scientifically vetted by recent Annenberg...
Maori Karmael Holmes Appointed at Annenberg Center and Annenberg School
Maori Karmael Holmes, Artistic Director and CEO of BlackStar Film Festival, has been appointed Curator-at-Large for Film at the Annenberg Center for the Performing Arts and Mediamaker-in-Residence at the Annenberg School for Communication at the University of...