Scholarship Redefined

Integrating media + arts + technology into Communication research


Established in 2020, Annenberg Creative is a set of resources, supports and opportunities that, together, aim to increase students’ media literacy, reimagine the limits of scholarship, and expand the reach of the cutting-edge research produced by Annenberg faculty and students.


Through internal support and external collaboration, Annenberg Creative believes in the power of connection to explore new ideas. 

Our Latest Projects


A video archive and oral history of former HBO executives, which highlights their experiences building the iconic and transformative media brand.


A virtual reality immersive video training designed to teach users how to administer Narcan, a prescription drug used to reverse opioid overdoses.

Alchemical Infrastructures

VR short film that is a multi-sited ethnographic study of the blockchain industry in Iceland, and the ecology of nuanced relationships that work to maintain it.


Virtual Reality Trains Public to Reverse Opioid Overdoses

The United States has seen a 200% increase in the rate of deaths by opioid overdose in the last 20 years. But many of these deaths were preventable. Naloxone, also called Narcan, is a prescription drug that reverses opioid overdoses, and in more than 40 states —...

Philadelphia Inquirer Covers Virtual Reality Training for Narcan Use

As the pandemic rages, it makes increasing sense to use virtual reality training to help everyday people administer naloxone (Narcan) to people experiencing an overdose. As the Inquirer reports, this type of training has been scientifically vetted by recent Annenberg...

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Philadelphia, PA 19104